Not so long ago, marketing consumer products felt like a genteel game

Client:

BusinessMax

Website:

businessmax.com

Date:

November 22, 2020

Category:

Marketing/Finance

01. Сhallenge

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology ha

02. Solutions

What’s the right path forward? Reinventing the brand growth model requires more than a reallocation of marketing budget to digital. CMOs

75
marketing analysis
65
business innovation
90
finance strategy
45
corporate management
03. Results

A utility company was steadily losing customers as consumers gained the right to select their energy supplier. To boost loyalty, we helped