Insurance & InsurTech Firm Valuation – How to Value Carriers, MGAs, and Digital Platforms Using Premium Volume, Loss Ratios, and Tech Adoption with Certified Appraisers Across the U.S.

The U.S. insurance sector, spanning carriers, brokers, and MGAs, generates over $2 trillion in annual premium volume. Meanwhile, InsurTech startups are disrupting traditional models with AI-driven underwriting, embedded insurance, and direct-to-consumer platforms—expected to drive the market past $100 billion globally by 2026. Whether legacy or tech-forward, insurance businesses require nuanced valuation based on risk, regulation, and recurring revenue structures.


What Makes Insurance & InsurTech Valuation Unique

Valuing an insurance company or InsurTech platform requires analysis of premium consistency, claims performance, and platform scalability:

  • Premium Volume & Commission Revenue: Recurring gross written premiums (GWPs) and earned fees anchor valuation.

  • Loss & Combined Ratios: Profitability after claims, underwriting, and overhead costs defines financial strength.

  • Distribution Model & Retention: Captive vs. independent agents, DTC models, and churn rates all affect sustainability.

  • Tech Infrastructure & IP: Proprietary platforms, APIs, and underwriting algorithms can command premium valuations for InsurTechs.

  • Licensing & Regulatory Compliance: NAIC filings, solvency margins, and jurisdictional approvals are critical to value preservation.


Key Valuation Metrics for Insurance and InsurTech Firms

InteleK tailors its valuation framework to capture traditional and tech-driven insurance economics:

  • Gross Written Premiums (GWP) & Retention Rate: Measures top-line consistency and client loyalty.

  • Loss Ratio & Expense Ratio: Key indicators of claims performance and operational efficiency.

  • Revenue per Policy & Average Policy Value: Gauges monetization and segmentation.

  • Customer Acquisition Cost (CAC) & Lifetime Value (LTV): Essential for InsurTechs with recurring DTC business models.

  • Tech Enablement & Underwriting Automation: Valued based on scalability, accuracy, and cost savings.

  • Valuation Multiples: Traditional agencies often trade at 2.0–3.5× revenue or 6–9× EBITDA, while InsurTechs with strong tech IP and growth can see 4–8× revenue or 10–15× forward earnings, depending on margin and scalability.


Why Insurance & InsurTech Companies Need Valuations

Valuations provide the basis for financial clarity, growth decisions, and ownership planning:

  • Strategic M&A & PE Investment: Vital in a consolidating industry with active acquirer interest.

  • Equity Planning & Founder Liquidity: Supports internal transfers, capital raises, or IPO readiness.

  • Carrier/Brokerage Compliance: Required for internal audits, reinsurance deals, or NAIC reporting.

  • Estate Planning & Tax Compliance: Helps structure gifting, shareholder buyouts, and IRS disclosures.


Why Choose InteleK for Your Insurance or InsurTech Business Valuation

InteleK is trusted by insurance agencies, carriers, and InsurTech innovators across Silicon Valley, New York, Austin, Seattle, Boston, Chicago, and beyond. Our appraisers hold elite credentials, including:

  • Chartered Financial Analyst (CFA®)

  • Accredited in Business Valuation (ABV®)

  • Accredited Senior Appraiser (ASA®)

  • Chartered Alternative Investment Analyst (CAIA®)

  • Professional Risk Manager (PRM®)

We deliver three report types to suit different levels of need:

  • Indicative Appraisal (Non-Certified) – Ideal for early planning and internal strategy

  • Summary Appraisal (Certified) – Suitable for moderate risk or investor discussions

  • Detailed Appraisal (Certified) – Full documentation, citations, and audit‑ready analysis for transactions, litigation, or regulatory use

All reports come with a one-on-one appraiser consultation, where we explain the value, methodology, and key insights in plain terms.


Serving Insurance & InsurTech Firms Nationwide

From local brokerages to venture-backed InsurTech platforms, we’ve supported insurance companies through every stage of growth. Whether you’re preparing for a funding round, M&A event, or transition in ownership, our valuation services are tailored to your unique business model.
InteleK Business Valuations & Advisory proudly serves clients across the United States, including:
📍 San Francisco, Los Angeles, Austin, New York, Miami, Seattle, Denver, and More (visit State page selector)

our team

Meet InteleK’s Leaders

Andrew Mackson, CFA, ABV
co-founder & Partner
Cameron Braid,
MBA
Co-Founder & Partner
Ryan Maguire,
Valuation Expert
Director of Business valuations
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