Personal vs Enterprise Goodwill in a Professional Practice

Personal goodwill and enterprise goodwill are two distinct value drivers that can materially change the appraised value of a professional practice. In business valuation, the difference matters because personal goodwill is tied to an individual’s reputation, relationships, and personal skill, while enterprise goodwill belongs to the business itself, such as its brand, trained staff, systems, […]

Valuing Intangible Assets and Brand Equity

Intangible assets and brand equity can represent a substantial share of enterprise value, especially for businesses built on repeat customers, proprietary technology, contracted revenue, or strong market recognition. In a business valuation or appraisal, these assets are not valued by simply looking at balance sheets, they are measured through the cash flows they help generate, […]